In "Can't Hurt Me," the author candidly unfolds his extraordinary life journey, shedding light on the revelation that a majority of individuals harness only 40% of their true capabilities. Coined as The 40% Rule by Goggins, his narrative unveils a transformative path accessible to all, guiding readers to surpass their limits, conquer fear, and achieve their utmost potential. The book serves as an inspirational testament to the resilience of the human spirit, encouraging individuals to break through barriers, endure pain, and push themselves beyond perceived boundaries. Through Goggins' compelling story, readers are empowered to tap into their unexplored potential and embrace a mindset that transcends adversity. "Can't Hurt Me" stands as a beacon of motivation, illustrating that the pursuit of one's full potential is within reach for those willing to confront challenges head-on.